BI

EXPERIENCE INSPIRATION

Fresh insights discovered in the lives of our customers become unexpected sources of inspiration. These insights redefine the meaning of what is familiar and seemingly ordinary, transforming every moment of seeing, feeling, enjoying, and growing into a unique experience.

Finding inspiration in the hidden potential within our customers' lives and evolving it into exceptional customer experiences.

BI Concept

The logo is a seamless blend of graceful, flowing curves and sleek, minimalist lines, embodying elegance and modernity. Its bold, solid form conveys an enduring sense of strength and trust.

Building on the legacy of peacock blue, our deepened, richer shade reflects a more sophisticated and profound brand ethos, infusing the timeless with new depth.
  • Signature - XI DEEP Blue
    Signature - XI DEEP Blue
  • Signature - white
    Signature - white
  • Logotype - english
    Logotype - english
  • Logotype - korean
    Logotype - korean>