CI
High as the sky, blue as the sea!
GS the corporation that is preparing to fly into a greater world
CI Concept
Symbol Mark

- Symbolizes Energy, the dynamism of the energy business, and the growth and vitality of the service/retail business
- The simple and dynamic symbols represents the sun, sky, sea, and green spaces.
Logo Type

- Stated simply as “GS”
- GS can be represented as the following
- Good Service, Great Satisfaction, Great Solution, Great Success etc
Color System

- Orange : Energy, dynamism, sun, and passion
- Green : Environment, land infinite possibilities, growth, will, and respect
- Blue : Leadership, greatness, stability, sky, and creativity
CI Usage
Type1 (Korean&English)
- 좌측로고 'GS건설' / 좌측로고 'GS건설주식회사'
- 좌측로고 'GS E&C' / 좌측로고 'GS E&C Corp.' / 좌측로고 'GS E&C Corporation' / 좌측로고 'GS Engineering&Construction'
Type2 (Korean&English)
- 상단로고 'GS건설'
- 상단로고 'GS E&C'